It cost $3.4k per person, per day to train a highly specialized technical salesperson using the traditional approach. For a sales team of 25, that’s a total of $170,000 for a two day event.
Data shows that participants in traditional classroom training loose 65% of what they have learned in a week. 90% is gone in 6 months.
Anyway you slice it, that is a terrible ROI.
Change how you train. We suggest converting at least one-third of all development material into a digital format. Using digital material before hands-on sessions increases retention dramatically. When used as a refresher, your team gets the right information at the right time.
Increase the impact of your training spend. Remodel your training programs to include one-third digital material.